The impact of COVID-19 on the billion-dollar cruise industry

The cruise industry has grown rapidly over the last decade or so. Before COVID, data from the Cruise Lines International Association showed thirty-two million passengers expected to set sail in 2020. Three hundred ships were projected to be in operation by the end of this year, all between 50 different cruise lines. There is no doubt that this industry has experienced exponential growth over the past decade or so. Unfortunately, many countries across the globe have begun to close their borders in response to COVID-19. Back in March, Canada banned all ships carrying more than five hundred people…

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Why Growth Marketing is Essential for New and Existing Businesses

Over 627,000 new businesses open each year. With this large amount of competition in certain markets, it can be hard for companies to stand out. That is where growth marketing comes into play. Marketing, as defined by the American Marketing Association, is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Based off this definition, it is apparent that marketing is essential for businesses to stand out amongst the competition. The word "growth" means increase and expansion. One way to grow your…

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Apps that every great traveler should have on their phone

In today’s society, we are basically glued to our phones. We use them consistently all day, checking our social media apps, finance apps, or even playing games. When traveling to different countries, there are some apps that will make your vacation or trip much simpler.  Let me break down a few of these apps, the purpose of them, and why you should consider downloading them the next time you travel.  Google Translate, aka a traveler’s best friend. In case you run into any language barriers; this app is ideal. It supports fifty-eight different languages via text. TripAdvisor makes it…

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